A family-owned company since its auspicious conception in the 1920s, APT had its beginnings when Bill McGeary built a bus body on a tray truck after a tram strike affected the city of Melbourne. Through Bill’s son ,Geoff, APT pioneered Australia’s dynamic travel industry in the 1960s and 70s via a diverse range of modes. Such innovation continues to thrive within the APT Group today, now a multi-brand business with an extensive global portfolio of touring and cruising products still owned and controlled by the McGeary family. Now, with a third generation of the family contributing to the APT Group’s success, the benefits of the company’s family-style culture are increasingly apparent. While vigorously pursuing a global vision, the unwavering focus is on delivering a life-enriching and memorable holiday experience for each and every individual. 2007 marked APT’s 80th anniversary. Such longevity in a competitive environment, coupled with a proven ability to meet the shifting expectations of the modern holidaymaker, is testament to the pioneering spirit upon which the company was founded, and upon which it continues to operate and flourish today. The APT Group recently embarked on a program of international growth, with the objective of positioning the company as a truly global tour and cruise operator and one of the world’s leading travel companies. In doing so, the company has embraced an efficient, goal-oriented business that nurtures and develops a culture of exceptional performance.We will continue to expand on our present commitment to touring in regions that include Europe, Scandinavia, the Americas and Asia. As the number one tour operator in Australia and New Zealand, the company is committed to the continuation of its role as a fully integrated travel business by owning and operating its touring and cruising operations.
APT Cruising
As the number one tour operator in Australia and New Zealand, APT is committed to the continuation of its role as a fully integrated travel business by owning and operating its touring and cruising operations.
In partnership with AMA Waterways, APT has built a fleet of custom-designed European river ships that signify the evolution of modern river cruising. From the intricate elegance of the interior appointments and the opulence of the suites to the wealth of recreational choice provided in the vessel’s public areas, these river ships are truly the finest on Europe’s waters. PLUS when you travel on an APT River cruise you will enjoy all the benefits of touring with APT including:
* Freedom of Choice Touring and exclusive Signature Experiences
* Beer, wine and soft drinks included at both Lunch and Dinner, with Champagne served at Breakfast
* All gratuities for cruise staff and guides included
* APT river cruises are exclusive to APT’s Australian and New Zealand customers
There are two classes of APT river ships:
Aria Class ships boast an innovative leading-edge design. Launched between 2006 and 2009, they have been the most popular ships in Europe for some time.
Concerto Class river ships – never ones to rest on their laurels, 2011 will see APT’s two Concerto Class ships on the water. These revolutionary vessels present the popular attributes of Aria Class ships while introducing some new features certain to appeal to many. Slightly larger, these ships are set to change the way the industry looks at river ship design, thanks in part to their exclusive range of Twin Balcony Suites.
In Russia board the newly rebuilt ms Amakatarina, exclusively available to APT in Australia.
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